Project: Adidas Supercolor Product Launch in London

Coming up with a unique way to launch a brand new product is never easy, especially when so many people are doing the same thing. At NP Events we had the pleasure or designing and installing a floating stage for the launch of the Adidas Originals x Pharrell Williams Supercolor Superstar collection in 2015.

Our project profile looks into the event in detail and the work we completed. For more details about the events we work on, feel free to call 01524 740 790 (Lancaster, Lancashire) or 0203 9543 744 (London).

What and Where

In April 2015 the official Adidas Originals Supercolor Live launch took place at the Hackney West Reservoir in London. This was a brand new collection of footwear in collaboration with Pharrell Williams, offering people 50 different colourways to pick from.

The UK launch featured light displays – some controlled by people on social media – which had been designed by Marshmallow Laser Feast. There was also a live performance from Koreless. Around 200 people attended the event and enjoyed a night to remember in London.

Work Carried Out

Part of our work for this product launch was to create a spectacular floating stage that would be remembered. We arrived on site to set up the floating stage ready for the evening light show. The team used both plastic and steel modular pontoons to create the unique feature.

This took careful planning and the installation process was completed efficiently and professionally. Once finished, the 60 interactive lights were then set up on top of the floating stage. Branding was also added to match the superstar supercolor event.

Arranging Your Product Launch

Whether you’re planning a launch for a product or holding a music festival, our floating stages at NP Events are ideal for your occasion. For more details about the work we carry out, please call us on 01524 740 790 (Lancaster, Lancashire) or 0203 9543 744 (London).

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